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In simple language , the definition of video marketing is using video to promote or market your product, brand or service. This is beneficial for SEO as it can increase click through rates and search engine ranking. YouTube is second largest search engine after Google. To reach your target audience YouTube is the best platform, you have to just upload properly tagged videos on YouTube and it will work wonders for your SEO. Impact on current business: According to recent statistical reports, 63% of businesses and organizations have started using video marketing. Out of those 82% of businesses feel this marketing method is an important part of their strategy. It is progressing rapidly and will reach new heights sooner than we think. Benefits: 1. Easily accessible- There are various platforms for marketing. With mobile phones, consumer can access videos anytime and anywhere which is not possible with traditional marketing like paper marketing. Marketer can reach audience wherever they ar...